The world has started to gradually leave the stagnation caused by pandemic. Nearly all industries are starting to work each in its individual pace. Hope that soon all of us will get back to the usual activity mode and hear no more alarming messages in media, but some optimistic news about economic recovery instead.
In these times the exhibition industry acquires a special role: live communication events have the best chance to enhance the world’s economy revitalization after the temporary lockdown.
Participation in professional exhibitions and congresses, in addition to its main task - presenting the products directly to the potential partners and customers - gives a whole series of most important advantages to any business. In the current situation, this is an opportunity to restore or launch sales, resume suspended contacts and establish the new ones, return the workplaces and, in the long run, get a desired profit.
Certainly, there are many other ways to achieve these results. Still, the exhibitions as a promotion tool to the greatest extent justify every invested dollar, euro or hryvnia, allowing to create an effective working space for business communication.
Additionally, it is worth noting that the exhibition industry does not yield only on its own, but also contributes to the support and restoration of allied and related activities: tourism and hotels, logistics and transporting, restaurants, catering and other large- and small‑scale businesses.
World’s leading experts consider that live communication events foster the most rapid way to the economic recovery by providing the companies with the best return of investment and full access to the markets.
Over and above, after months of forced isolation people experience shortage of face‑to‑face contacts. No other formats could replace full‑fledged meetings, negotiations and discussions between the market players, especially within the bounds of large-scale specialized exhibitions with real‑time product demonstrations and business forums with participation of industry leaders and committed representatives of state authorities.
It's exactly the kind of events that are competently organized at the International Exhibition Center.