Exhibitions in Kyiv

15 Brovarskoy Ave., UA-02002 Kyiv, Ukraine
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REPORT
on the results of
XVІІ International Trade Show
Wedding & Graduation Party '2017

MARCH 22-25, 2017
15 Brovarsky Ave., International Exhibition Centre, Kyiv

A long-awaited spring came finally. Nature awaked and prepared to the riot of bright colors, new emotions and the start of the wedding and graduation season together with the Main Wedding Trade Fair of the state!

Every year future newlyweds and graduates from all over Ukraine are looking forward to the opening of the trade fair "WEDDING & Graduation Party" to take the unique opportunity to meet and communicate with the best wedding professionals, to get the most useful information, to choose the necessary goods and services.

"WEDDING & Graduation Party" is the most large-scale and constant exhibition project in Ukraine. It is rightly considered to be the main meeting place for representatives of the wedding business of all directions. Here strong, interesting, extraordinary market players consolidate their efforts. They contribute to the formation of the wedding culture and, in fact, they represent the main driving force that is able to unite the professional community and demonstrate the civilized level of the Ukrainian wedding market.

On march 22 - 25, 2017 in the capital of Ukraine in the territory of the International Exhibition Center (the arena for Eurovision '2017) the XVII International Trade Fair "WEDDING & Graduation Ball - 2017" was held.
The organizer of the show is the International Exhibition Centre.

Today the status of the main wedding exhibition project of the state obliges the organizer not only to raise the standards of the work, but also to enter the higher level of cooperation. This year, due to the efforts and initiative of the longtime partner and friend Ivan Gorodetsky, we were supported by the well‑known and successful companies, the key figures in the field of the show business and event that create the entertaining projects in professional and non‑standard way, hold spectacular concerts and celebrations:

General Partner - Freedom Event Hall
Official Partners:
Production Centre "Kvartal Concert"
Event Agency "Gagarin Brothers Event"
Ivan Gorodetsky, master of the trade fair, theater and cinema actor, producer, showman.

THE MAIN WEDDING TRADE FAIR OF THE STATE demonstrated again the importance of holding the annual meeting for like‑minded colleagues – wedding professionals. The wedding market clears and matures, the rules of the game and the priorities of the business of our participants change. The trade fair clearly displayed the main trends that emerged in the market of wedding goods and services. Our participants are the specialists of the new formation, who react quickly to external challenges, generate ideas, overcome obstacles and achieve goals.

This year 102 companies took part in the trade fair at the exhibition area of more than 3000 sq.m. The event presented the wide range of goods and services for weddings and graduation parties. About 5000 visitors were able to get acquainted with the latest trends of wedding and evening fashion, to meet with the best masters and organizers of celebrations, photographers and videographers, florists, decorators, confectioners, stylists, owners of wedding vehicles.

Entering the IEC visitors immersed themselves in the magic atmosphere of the holiday, infused with positive energy at the stands of our participants, received live emotions and drive from the bright show program. All days of the event Ivan Gorodetsky, the well‑known showman and actor, master of the trade fair, ruled the program together with the talented beauty‑singer, the wedding fairy Natalia Valevska. On the stage the stylish duet of the beautiful masters Yevhen and Lara Mazur, the team of the best ceremony masters of Ukraine, singers and musicians worked.

Work of the show program star cast and the stage equipment (light, sound, technical support, podium) was organized by the General partner of the Freedom Event Hall and the official partners: the Production Centre "Kvartal Concert" and the Event Agency "Gagarin Brothers Event".

The main part of the trade fair was the show of very beautiful wedding, evening dresses and accessories presented by Ukrainian designers and producers - the national pride. Their products have been internationally recognized and are in demand worldwide. We are proud that they began their ascent with a small start-up at the trade fair "WEDDING & Graduation Party". They have achieved success and today they are still with us! Among the participants of the trade fair are Maxima TM (Kyiv, Chernivtsi), Dominiss TM (Kharkiv), Slanovskiy (Kyiv, Chernivtsi), Oksana Polonets Design Studio (Kyiv), Love story TM (Kyiv), Khomdressles (Lviv), Florance TM (Rivne), Panyanka (Khmelnytsky region), Anna Vasilieva (Chernivtsi), Fata Eva (Kyiv) and others.

Wedding and evening dresses of the world brands, shoes, chic fabrics, accessories caught the imagination of visitors. They were presented by official distributors, suppliers, wedding salons and boutiques such as Garden Trading Co. LLC (UAE), Elegant‑deluxe (Chernivtsi), VIP Bridal (Kyiv), DRESS BAR (Kyiv), VIP Night Dress (Chernivtsi), Anne‑Mariee (Kyiv), Mariposa (Chernivtsi), Stylish Bride (Kyiv) and others.

The things were humming at the stand of Freedom Event Hall: there were communication and contacts with visitors, warm meetings with performers, colleagues and partners. Guests were warmly welcomed, there they met, communicated, shared their contacts, answered the questions. Visually the stand was perceived as a cozy lounge bar with champagne in glasses, aroma coffee, music, friendly and cheerful people around. Coordinated work of Freedom Event Hall professional creative team, the overall design concept of the stand, satisfied visitors, star guests caused the sensation of deja vu for those who know the cozy, warm and friendly atmosphere of one of the most respectable establishments in Ukraine.

Wedding organizers, coordinators, leading photographers, videographers, stylists, florists, decorators, confectioners took part in the trade fair. Among them are Event Agency Marry Grand (Kyiv), photographer Julia Ger (Kyiv), MG Studio (Kyiv), Ihor Zeman's Photo Studio (Kyiv), Wedding Agency MARINA (Kyiv), Event‑Agency VASH PRAZDNIK (Kyiv), photographer Volodymyr Volnikov (Kyiv), Confectionery KVARTET (Kyiv), photographer Emil Durov (Kyiv) and many others.

Structural changes in the market of wedding services stimulate its players, because it is necessary to face the competition of more "toothy" colleagues, and for this you need to be more flexible, dynamic and constantly move forward. The benefits and effectiveness of participation in our project is obvious, especially now, when strong companies become stronger, and weak ones leave the market. Interested and prospective customers who need to get the first‑hand information, establish face‑to‑face contact with specialists, find, compare and choose the most attractive offers. In the participants' opinion, right now the trade fair gives the unique opportunities to occupy its niche in business.

PROGRAM OF THE TRADE FAIR

The trade fair program became the epicenter of wedding and festive events and business meetings. The central place of the show program was the scene, artfully decorated with flower compositions by "Akvarel".

The script and direction of the show-program was conformed to the general concept of the event, where the main characters are THE BRIDE and THE GROOM. During 4 days the star team of the masters worked non-stop for them:
- Ivan Gorodetsky: his high professional level, bright talent and powerful actor's charisma inflamed the spectators and fired them up,
- Natalia Valevska: the permanent companion of Ivan Gorodetsky, her seductive voice, beauty and magnetism fascinated the audience,
- Yevhen and Lara Mazur: harmonious couple brightly performed on the stage at the first time.

There were performances of artists, singers, music bands for future newlyweds: Victoria Olize, Anya Kakhanchik, Anna Tkachenko, Big Boss, G-art, the team of professional illusionists Wonder Makers and others. Natalia Valevska, Anastasia Verba, Tetyana Dudkina, Alyona Alexandrova, Vladlena Sopko held touching wedding ceremonies.

The prize drawing from our partners Freedom Event Hall, "Kvartet Concert", "Gagarin Brothers Event" was really exciting and interesting. The winners became the happy owners of the tickets to the concerts of Nadiya Meykher, Stand Up Club and other stars of the show business and 1000 UAH gift certificates.

Special interest was caused by the wedding fashion show of our participants: famous Ukrainian designer Oksana Polonets and the manufacturer and the debutant of the trade fair KHOMDRESSLES. The image of bride-models was created by the masters of the Style Studio of Svitlana Medvedeva. Besides intensive work at the stand megapositive Svitlana Medvedeva managed to hold the master class for brides, shared the secrets of the inimitable wedding image creation and nuances of the bride preliminary meeting with a wedding stylist. The last day of the trade fair the professionals of LONDA Salon Network presented the collection of wedding hairstyles "Spring Riddle". Wedding dresses for the presentation were kindly provided by Marin Guralyuk, the leader of the wedding fashion, the founder of "Maxima" Fashion House, our long-time partner and friend, THE SPECIALIST with the capital letter.

BUSINESS FORUM FOR WEDDING INDUSTRY PROFESSIONALS brought together more than 70 members of wedding services market. In the circle of well‑known experts, colleagues, partners many key issues related to the present and future of the event business were discussed. Thanks to the efforts of the company "Discussion Club with Marina Ishchenko and Ihor Zeman", the Forum participants met with popular and successful wedding business practices: Ivan Gorodetsky, Olexandr Vysotsky, Kateryna Krasnikova, Roman Grischuk, Kostyantyn Kot, Vadym Sytailo, Alyona and Vyacheslav Mohyly.

All events and interesting moments of the trade fair were captured by the wedding photographer Volodymyr Volnikov and the wedding videographer Yuri Brovarny.

We sincerely thank our general and official partners Freedom Event Hall, Kvartet Concert, Gagarin Brothers Event, the master of the trade fair Ivan Gorodetsky for support, all exhibitors, partners and assistants for active participation and contribution to the exhibition work.

The trade fair "WEDDING & Graduation Party" has the huge potential for active and successful development. Only together we could achieve serious success. The exhibition organizer unites like‑minded people, sets high professional goals, we are open for interesting proposals and joint projects without old templates and standards. We are sure that new horizons and new achievements are waiting for us!

The International Exhibition Center invites wedding professionals to participate
in the International Trade Fair "WEDDING and Graduation Party '2018",
which will be held on April 20-22 next year!