REPORT ON THE RESULTS
OF XIV INTERNATIONAL TRADE FAIR
UNIVERSE OF BEAUTY AND HEALTH – 2014
On the 10-13 April 2014 the XIV International Trade Fair “Universe of Beauty and Health” was held in the territory of the “International Exhibition Centre” (15 Brovarskyi ave., Kyiv, Ukraine).
Organizer: International Exhibition Centre.
The market of beauty industry is one of the most dynamically developing. The specialists of the whole world manufacture new production, using modern innovative developments and returning to the origins in search of effective means: the ancient recipes of beauty and health.
It was possible to get acquainted with the latest trends of already known in Ukraine foreign trademarks and the novelties of domestic producers at the exhibition “Universe of Beauty and Health - 2014”.
“Beauty and life in ECO style” – under such slogan we can describe the wide range of organic cosmetic production, which is based on the exclusively natural ingredients: natural and essential oils, decoctions of medical herbs, fruit juices, minerals of the Dead Sea and natural components of Crimea, milk, etc.
Such means for face, body and hair care were represented by both suppliers and producers: CEANO COSMETICS (Latvia); CREAM DREAM (Ukraine); ТМ Mon Platin DSM, AHAVA, Canaan, Dr.Sea (Israel); ТМ TianDe (China); BIOFARMA LTD. (Ukraine), GAMMA COSMETICS COMPANY ТМ BULGARIAN ROSE (Bulgary); ТМ CRIMEAN NATURAL COLLECTION (Ukraine); ТМ NikOl (Ukraine); CHOICE ТМ White Mandarin Ltd. (Ukraine), etc.
The contribution into the propaganda and promotion of ecological goods, based on the herbal extracts was made by the Ukrainian developers and producers of the phytocomplexes: PHITORIYA COMPANY; MARINE PHARMACOLOGICAL CENTRE; MORINDA COMPANY.
Novelties of cosmetics
At the exhibition the visitors for the first time had an opportunity to get acquainted with the new professional cosmetics for makeup of ТМ VG - PROFESSIONAL (the Netherlands). Qualified specialists, who worked at the stand, in practice demonstrated the advantages of the new production.
The debutant of this year exhibition became the cosmetics and perfumery of ТМFREDERIC M (France).
Services of beauty salons
It was lively during all exhibition days at the stand of MAKEUP TIME STUDIO Salon, which specializes on the creation of the wedding image. The masters helped the future brides to find their unique individual style, starting from makeup and finishing with festive hairstyle.
It has already become a tradition for LONDA network of salons to take part in the exhibition “Universe of Beauty and Health”. Leading experts and stylists in practice demonstrate their professionalism, transforming all interested persons, making stylish haircuts, hair weaving, etc.
On the 12th of April it was held the event, which has already become an integral compulsory program of the exhibition – The Competition of Wedding and Evening Style. 17 participants (hairdressers and visagistes) demonstrated their skills to the competent highly professional jury and the guests of the exhibition. Summing-up, ceremonial award of participants, honoring of the winner, and, of course, final defile, impressed by the brilliance, eccentricity, festivity!
Trade Fair “Universe of Beauty and Health - 2014” gave participants an opportunity to demonstrate the exclusiveness and advantages of their production and services not only to the partners and professionals, who work in the field of beauty industry, but directly to the end-users, and to the visitors of the exhibition – to orient oneself in the quality and diversity of new goods and purchase already known and proven production.